The Apple iPhone X is one of the most exciting phones released this decade – but not because it offers anything particularly innovative or new.

It’s exciting because it’s the most radical redesign of an iPhone yet, tying together a number of key trends in the industry and adding in a level of polish that will attract legions of Apple fans to upgrade, and spend another couple of years in the iCycle.

But this change doesn’t come cheap, and nor will it appeal to those who enjoy a degree of continuity in their upgrades. This is a new way of interacting with your Aplle iPhone, a way that allows you to enjoy more of iOS at any one time, and alters the way you use apps with the increased screen size.

iPhone X release date and price

Let’s get the important bit out of the way first: the Apple iPhone X is one of the most expensive flagship phones ever made. It’ll retail at $999 / £999 / AU$1,579 for the basic model.

You don’t need us to tell you that’s a lot of cash for a smartphone – the cost of creating this new all-screen device has meant Apple’s ramped up the price, presumably both to offset the higher development and production costs and to protect its higher margins.